New Mexico's hybrid state-federal health insurance exchange has called for outreach and public education pitches to boost enrollment for Obamacare's second enrollment period starting in November.

The state in July hired Idaho's insurance exchange director Amy Dowd to serve as CEO of the New Mexico exchange, which signed up about 32K of an estimated 59K eligible people as of April.

The exchange, known as NMHIX, is also looking to hire a communications and outreach director and released an RFQ (PDF) for communications and governance support, as well.

Milwaukee-based BVK and Cooney Watson & Associates of Albuquerque handled the exchange's initial, year-long $6M PR and marketing pact last year.

New Mexico runs the small business insurance exchange for the state while opting for the federal government to handle individual consumers. While it planned to run the entire exchange, the exchange's board voted 11-1 in July to stick with federal support.

NMHIX said it could award small grants of under $20K or large statewide pacts to reach consumers.

View the RFP (PDF).