Kekst and Company is handling the possible sale of Digital First Media Co., the nation's second biggest newspaper company based in circulation.
The parent of 76 dailies including Denver Post, Mercury News, Los Angeles Daily News, Oakland Tribune, and Marin Independent Journal announced Sept. 12 that it is exploring "strategic alternatives."
That exploration may includes sale of the entire company, one or more "regional clusters" or continued operation of its business plan.
CEO John Paton says the news information business in "undergoing a period of seismic change, defined by the need to consolidate to rapidly compete in a digital world."
Successful companies will be those that "have meaningful scale and digital expertise," according to Paton's statement.
DFM, to Paton, "has clearly emerged as a leading player based on the high quality of our assets and the expansive work we have done to transform them into multi-platform products."
The company says it reaches 75M customers monthly via its varied platforms.
DFM was created in December through the merger of MediaNews Group and Journal Register Co.
Kekst, which is owned by Publicis Groupe, has Jeremy Fielding and Molly Morse working the DFM account.
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