The combined Vocus and Cision have acquired Visible Technologies, the New York-based social media monitoring and analytics company.
Vocus chief Peter Granat said the acquisition is a key part of the his company's quest to build "the ultimate PR tool."
The announcement included a quote from Burton-Taylor analyst Chris Porter, saying said social media is the fastest-growing segment of the $2.2B global market for PR software.
Chicago private equity firm GTCR acquired Vocus and Cision earlier this year.
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
Developing a well-designed TV campaign involves asking three important questions.
How a "Covid silver lining" can show the way to more effective, cost-efficient video communications.
Have a comment? Send it to 
No comments have been submitted for this story yet.