david tovarDavid Tovar, VP of communications and top spokesman for retail giant Wal-Mart Stores, has resigned after the company discovered that he never graduated from college, as stated on his resume.

The 40-year-old exec joined Wal-Mart in 2006 as director of media relations after a stint as spokesman for Phillip Morris and parent Altria. He steps down at the end of September.

Bloomberg reported Sept. 15 that Tovar claimed he earned a bachelor's degree from the Univ. of Delaware in 1996, but a routine Wal-Mart screening found that he never received the degree.

Dan Bartlett heads Wal-Mart communications as EVP-corporate affairs, a post he took last year on the exit of Leslie Dach.

Tovar was a ubiquitous spokesman for Wal-Mart and drew kudos and catcalls among PR circles in June when he dissected a critical New York Times op-ed with a post at walmart.com.

In an internal email released by Wal-Mart, Tovar said, "I have loved every second of every minute I've been with the company and I don't have enough room in this e-mail to give justice to the life-changing experience of working for the world’s largest retailer."

A Wal-Mart spokeswoman told the Northwest Arkansas Business Journal Sept. 12 that Tovar was "just ready to move on to his next adventure."

Bloomberg reported Wal-Mart discovered the problem during due-diligence screening standard for employees who reach a certain level.

Tovar was promoted last November to VP on the retirement of longtime PR head Mona Williams.