New West of Louisville is handling a $1.7M communications three-year effort to educate the driving public about tolls on the East End Bridge and Interstate 65 bridges that are under construction downtown.
At a Sept. 15 presentation at the Ohio River Bridges Project's joint board, NW outlined plans to educate people about the toll collection process and how to sign up for vehicle transponders.
Andrea Brady, PR director of NW serves as project manager for the campaign, according to Louisville Business First.
The firm's outreach includes creating a brand, campaign tagline and promotional materials..
The East End Bridge opens in October 2016, while the downtown span opens two months later.
Husch Blackwell Strategies has added FleishmanHillard alum Michael Slatin as a principal in its public affairs group.
Rory Cooper, a veteran Republican operative and policy specialist, has joined Teneo’s Washington office as senior managing director in its strategy & communications practice.
Brian Fallon, who served as national press secretary for Hillary Clinton’s 2016 presidential run, is signing on next month as Vice President’s Kamala Harris’ campaign communications director.
TikTok is nothing more than a Chinese propaganda tool that poses “a grave threat to America’s national security and, in particular, impressionable children and young adults,” say two Congressmen who want the platform registered as a foreign agent.
Public Strategies Washington has added Abbie Sorrendino, a former aide to now Senate Majority Leader Chuck Schumer.
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