Global hotelier Radisson dropped its sponsorship of the NFL's Minnesota Vikings on Sept. 15, in the wake child abuse charges against star running back Adrian Peterson.
The company, owned by Minneapolis-based Carlson, said it "takes this matter very seriously particularly in light of our long-standing commitment ot the protection of children."
Peterson faces felony charges in Texas for child abuse and is reportedly under investigation for previous abuse against a child. While the Vikings held him out of last week's game, he was reinstated to play on Sunday against the New England Patriots.
Radisson said it is closely following Peterson's situation and has suspended its "limited sponsorship" of the team "while we evaluate the facts and circumstances."
Major NFL sponsor Anheuser-Busch fired a warning shot later in the day when it questioned the league's handling of its players' apparent criminal behavior.
"We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season," the beer maker said. "We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league."
Nike followed suit on Sept. 17 by suspending its contract with Peterson. "Nike in no way condones child abuse or domestic violence of any kind and has shared out concerns with the NFL," the athletic shoe and apparel giant said.
Peterson apologized with a defiant statement on Sept. 15. "I want everyone to understand how sorry I feel about the hurt I have brought to my child," he said. "I never wanted to be a distraction to the Vikings organization, the Minnesota community or to my teammates. I never imagined being in a position where the world is judging my parenting skills or calling me a child abuser because of the discipline I administered to my son."
Vikings ownership said Monday that they want to "allow the legal system to proceed," vowing to "continue to monitor the situation closely and support Adrian's fulfillment of his legal responsibilities throughout this process." But they reversed course two days later, ss owner Mark Wilf admitted "we made a mistake" and the team placed Peterson on an inactive list.
The running back continues to draw his $11.75M salary
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