bryan zidarBryan Zidar, who led employee communications and PR at T-Mobile US, has booked a flight on Alaska Airlines as managing director of corporate communications.

He takes a role held for the last four years by Paul McElroy, who recently left the company.

Zidar, who started out in the agency realm, takes the reins of PR and internal comms. for the Seattle-based carrier.

He was senior manager of media relations at VoiceStream Wireless before the Western Wireless Corp. spinoff took the name T-Mobile in 2002.

Zidar did agency stints at Edelman and OnPR in the late 1990s and early 2000s.

Alaska Airlines managing director of brand and marketing communications, Halle Hutchison, is also a T-Mobile alum.