Journalism Going native (G. Weingarten)

Digital The digital amplification tactic that should be part of every traditional PR campaign (J. Kohlhagen)

Paid Media Is paid the final reputation frontier? (C. Winters)

Tech Top tech brands, journalists celebrate Xmas in August (B. Georgiou)

Study Burson CEO on the West's 'bruised confidence in capitalism' (WSJ)

Healthcare The most important trend in physician communications (G. Matthews)

PA St. Louis police offers Ferguson-inspired class on 'winning the media' (Gawker)

Q&A Measurement Week interviews: Mark Weiner (E. Friedman)

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