spare the airThe air quality and pollution control entity for California's Sacramento County is reviewing its seven-figure communications account, including support for campaigns to curb wildfires and smog.

The Sacramento Metropolitan Air Quality Management District released an RFP covering general outreach and public education for the agency, as well as its "Check Before You Burn" and "Spare the Air" campaigns.

California has been beset by wildfires in recent years. A wildfire known as the King fire east of Sacramento has burned through more than 70,000 acres as of last week.

Katz & Associates is the incumbent and is winding down a two-year contract capped at $2.75M. About 60% of that contract is estimated to be pass-through money for media buys and similar expenses.

Proposals are due Oct. 6.

Download the RFP at http://www.airquality.org/rfps/index.shtml.