joe cohenJoe Cohen, senior VP for MWW and national chair of PRSA, is moving to fast-growing natural foods company KIND Healthy Snacks as senior VP of communications.

Cohen, who announced the move on an MWW blog, is a 15-year MWW veteran, which he joined out of Syracuse University in 1999.

He takes up the KIND role on Sept. 29.

KIND, based in New York, is a socially conscious purveyor of all natural granola bars. Founded by the son of a Holocaust survivor, the company has seen revenue top $120M in recent years, up from $15M in 2008, according to a January Fast Company profile.

Elle Lanning, senior director of communications for KIND, is moving into the newly created role of VP of strategic development.