Ethics Lucrative 'Native Ads' challenge PR ethics (P. Plaisance)

On Message
Uber uses same statement almost every time a driver is accused (BuzzFeed)

Social
Should PR pros sign up for Ello? (F. Strong)

Social
Why Ello isn't the new Facebook (A. Hanson)

PR 101
Three SEO tips PR pros should know (S. Weaver)

PA
PAC cuts ties with PR firm over 'indefensible' wooing of reporters (STPD)

Sports
Derek Jeter teaches class on media relations (Bleacher Report)

Corporate
Should your c-suite tweet? Maybe! (S. Bruce)

Int'l
Burson-Marsteller vs. Ronn Torossian (NY Observer)

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