Burson-Marsteller is working to improve the image of drug-infested Honduras, which suffers the world's No. 1 homicide rate.
A public/private sector coalition reporting to President Juan Orlando Hernandez is paying B-M to develop the "research and diagnostics for the creation of a national image and country brand," according to the WPP unit's federal filing.
The program includes a communications audit, study of perception on international agencies and the image they have of Honduras, qualitative and quantitative study, and review of digital insights.
Drug violence in Honduras is on the rise because Mexican cartels are expanding their operations there.
Honduran police on Oct. 4 arrested leaders of the Los Valles drug gang, which was on the Treasury Dept.'s US Office of Foreign Assets Control list of major drug traffickers in Central America.
Thousands of Honduran children have fled to the US to escape their dangerous homeland.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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