Brad Mays, general manager for Edelman Digital's 75-staffer Chicago unit, has moved to Burson-Marsteller to oversee integration of digital and analytics into the firm's operations.
Mays, who remains in the Windy City, took up the managing director, US digital integration, slot on Oct. 1 for the WPP-owned Burson. His client experience spans blue chips like ConAgra, Humana, Hershey's, Intel and Chevrolet.
He was previously stationed in Austin for Edelman, serving as EVP and managing director and guiding the launch of the independent firm's Southwest digital operation. Mays took the Chicago digital reins when David Armano was promoted to a global role last year.
Earlier agency stints included WCG and FleishmanHillard.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
Have a comment? Send it to 
No comments have been submitted for this story yet.