GTCR, fresh from the consoldation of Cision and Vocus, is moving to acquire Gorkana Group, the British PR database/monitoring company.

The Chicago-based private equity firm has reportedly entered exclusive negotiations to hammer out a deal that could be worth $250M.

The firm's blueprint calls for the integration of Cision and Vocus PR software/services firms under the Cision banner in 50,000 square ft of space at One Prudential Plaza in the Windy City.

Vocus is currently based in Beltsville, MD, while Cision is headquartered in Stockholm.

Peter Granat, CEO of the integrated operation, announced plans to drop the Vocus name at PRSA's annual conference in Washington on Oct. 13.

Cision and Gorkana are gold sponsors of DC festivities.

Granat and Jeni Chapman, US managing director at Gorkana, had prime exposure, speaking from from the ballroom stage during the event.

Granat challenged the audience to guess the new name of his company and extended an invitation to a reception later on Oct. 13 to mark the moniker's unveiling.

Chapman introduced "Good Morning America" anchor Amy Robach at the conference.