Upstate New York ad/PR agency Eric Mower + Associates is acquiring 36-year-old NYC-based luxury, hospitality and lifestyle PR shop Middleton & Gendron to expand its regional and national ambitions.

"The addition of an office in the nation's largest city, the world's financial capital, and the global center of marketing communications and public relations continues EMA's strategic expansion," said Eric Mower, chairman/CEO of the Syracuse-based agency with outposts in Buffalo, Rochester, Albany, Cincinnati, Atlanta and Charlotte.
Middleton, Gendron
Middleton, Gendron

The combined entity will count 250 staffers and 2014 billings of nearly $250M.

M&G president Mary Gendron said her firm will be better equipped to meet client needs and offer new services. Gendron and chairman Yvonne Middleton, both former journalists, founded the firm in 1978. Clients have included Trump Hotels, FAO Schwarz, Singapore Airlines and Mohegan Sun.

SGP Worldwide introduced the firms. The deal is expected to close on Nov. 1.