The State Bar of California, which is already searching for a social media and marketing agency, has kicked off a separate search for strategic communications counsel.

The country's largest bar, with more than 242K members, wants an agency or consultant to develop and implement a communications strategy and advise its executive director, former state senator Joseph Dunn.

The bar released an RFP on April 9 open through May 1. It wants PR advice on high profile issues arising from its regulatory responsibilities, its communications with members, policymakers and media, as well as training of staff on its communications policies. It does not include lobbying.

View the RPF (link).