Guardian Goes Native

Britain's Guardian is revamping its US site with an eye toward attracting more banners and native advertising.

Carter Brokaw, executive VP at Guardian US, said marketers want a platform to share their content.

The Guardian's revamp includes organizes the home page into zones to reflect the "user journey."

Marketers will have the opportunity to "own" individual zones with their banners or content.

Introduced in 2011, the Guardian registered more than 25M unique visitors in September.

Warren Exits NY Times Co

Denise Warren, a corporate fixture at the New York Times Co. for the past 26 years, is leaving the company following the elimination of her executive VP-digital products post.

Chairman Pinch Sulzberger and CEO Mark Thompson decided to spit Warren's job in two: executive VP/marketing and executive VP/digital.

In a memo, Sulzberger praised Warne for building "one of the first truly multiplatform publisher sales forces in advertising."

He called her the "key leader" in the launch of the NYT pay model in 2011.

The new positions, which are unfilled, reflect the need for "specialized business leadership" in digital and marketing, according to a note from Sulzberger and Thompson.

Warren turned down both jobs, opting to split.

Newshour Joins Forces with Atlantic

The PBS Newshour has agreed to air a regular broadcast adaption of reporting from The Atlantic during the next six months.

The stories will flow from the Atlantic cover and feature stories inside the monthly publication.

The material will also run on the Newshour website.

“We’re excited to see our stories brought to broadcast, and honored to be working with the NewsHour to make it happen,” says James Bennet, Atlantic’s President/editor-in-chief, said in a statement. “No one in the business cares more about journalistic integrity and depth.”

NPR Pairs Environmental Staff

National Public Radio has trimmed its four-person environmental staff to Chris Joyce, a 21-year veteran, according to Inside Climate News site, a Pulitzer Prize winner for national reporting.

Anne Gudenkauf, senior supervising editor of NPR's science desk, said reporters were shifted off the environmental beat to cover other fields in depth.

She doesn't feel hat the environment requires dedicated reporters because others cover green-related matters from other beats.

ICN said the number of NPR's monthly content slugged "environment" has declined from the mid low 60s to mid 40s since January.

Unlike NPR, the New York Times and Washington Post have increased their environmental staffs.

Twitter's Revenues, Losses Soar

Twitter reported a 114 percent surge in third quarter revenues and a net loss of $175.5M, up from the $64.6M deficit of a year ago.

CEO Dick Costollo said the micro-blogging site has a "very strong financial quarter."

He's confident in Twitter's "ability to build the largest daily audience in the world, over time, by strengthening the core, reducing barriers to consumption and building new apps and services.

The number of monthly active users jumped 23 percene to 284M during the quarter.

Advertising revenue per thousand timeline views increased 83 percent to $1.77.

Twitter's cash/marketable securities trove stands at $3.6B vs. $2.1B last year.