Media Why PR should treat Facebook like a media property (L. Hoffman)

Forecast Getting first dibs on the future of PR and media (W. Marx)

Tech Yik Yak, what the hell is that? (D. Tarp)

Social Chevy guy steals show on social media after World Series trophy presentation (NYDN)

Book Tour Stepping inside the world of cars and crisis PR(Fortune)

In Memorium Passing of great PR man Frank Mankiewicz (J. Ross)

PR 101 6 easy ways to get local news to cover your story - and why it's important (C. Scott)

Ads Victoria's Secret 'perfect body' ads draw criticism (NYDN)

Media Pew study on political polarization in media itself is polarizing (G. Matusky)

Release Red Cross responds to Pro Publica piece (RC)

Int'l SodaStream to move factory out of West Bank settlement(Guardian)

Travel How to pitch: Jen Murphy, deputy editor AFAR (DCI)

Measurement Advanced analytics: position, velocity, acceleration(C. Penn)

Crisis Future of PR and social media (S. Stevens)

Brands The rise of predictive scanning: PR isn't dead, it's poised for a comeback (N. Yelamanchili)

Events 50+ events for professionals in PR to mobile development(Mashable)