Turkish Air, which flies to Boston, New York, D.C. Chicago, Houston, Los Angeles and San Francisco (coming on line in April) US gateway cities, is looking for a PR partner to generate awareness.
The 81-year-old carrier serves more than 100 countries and is a member of the Star Alliance.
Its Istanbul hub is an important transit point connecting Europe, Middle East and Asia.
Turkish Air is circulating an RFP that wants a firm to increase its international brand awareness in a "coherent, coordinated and measurable way."
The airline breaks activities into four categories: media, regional marketing, planning and reporting measurement.
The selected firm will organize press trips, handle blogger relations, oversee events, and develop crisis management scenarios (crash, hijacking).
Turkish Air's DC office is coordinating the PR search.
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