Finn Partners has joined Ketchum in supporting tourism to Ecuador via EKOS Corp., a top business information, development and consulting company in that South American nation.
The seven-month contract, which expires Dec. 31, calls for a $10K monthly retainer. The pact carries a renewal option.
The PR counsel and media liaison work covers the US, Canada, UK and Germany (the so-called major markets), and France, Spain and Italy (minor markets) according to the agreement inked by FP founding partner Peter Finn.
Gail Moaney heads the independent firm's travel practice.
Ecuador's Ministry of Tourism in Quito retained EKOS to develop trade promotions and travel PR.
Ketchum started a $35M monthly tourism effort in March under the watchful eye of Ecuador's DC embassy and ambassador Nathalie Cely.
That effort encompasses economic development, trade and tourism for the country of of 14.5M.
The Omnicom unit's work runs through the end of the year with components such as influencer outreach to think tanks/foundations, crisis PR, strategic counsel and social media outreach.
Porter Novelli, Ketchum's sister company, unveiled the “All You Need is Ecuador” advertising/marketing campaign launched in February.
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