Profile Golin CEO Fred Cook wants to go all in (Chicago Trib)

Food McDonald's isn't loving' all the attention to its slogan ideas(BBW)

Crisis Ebola hospital needs long term PR plan and patience to win back trust (S. Sobel)

Viral Skewering of Chevy exec over World Series MVP presentation misses two points (L. Hoffman)

Archetypes Fringe & maintstream (P. Gillott)

Obit Tom Magliozzi, co-host of NPR's 'Car Talk,' dies at 77 (NPR)

Platforms Is Google+ the most important backup social network?(E. Cohen)

Halloween Redux 13 horrifying PR nightmares (M. Gregorio)