The University of Colorado's Leeds School of Business has handed a $100K marketing and communications pact to Eduvantis, the Chicago-based education sector marketing firm of PR vet Tim Westerbeck.
The Leeds School released an RFP in late August for a communications, marketing and PR shop to refine its message in an overall bid to boost enrollment.
There was no incumbent firm.
The digitally savvy Eduvantis was formed in 2010 by former Lipman Hearne partner Westerbeck with a specialty in the education sector.
The former journalist has counseled Rutgers Univ., Stanford Law School and the Univ. of Chicago Booth School of Business, among others.
SapientRazorfish's John Casey launches course to teach college undergrads the principals of digital business transformation.
Patrick Ford, worldwide vice chair and chief client officer, Burson-Marsteller, is taking a leave to teach at the University of Florida College of Journalism and Communications in 2017-18. He will be part-time with B-M as senior advisor.
The Agency at the University of Florida, staffed by students and run by faculty, has launched a new website profiling graduating seniors.
Patrick Gibbons, who leads communications for the Johns Hopkins University Applied Physics Laboratory, is slated to move to the University of Notre Dame as executive director of academic communications next month.
The Agency, a communication firm affiliated with the University of Florida College of Journalism and Communications staffed by students, visited 15 New York PR and advertising agencies earlier this month. (1 reader comment)
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