Rick Murray, who once led Edelman's 625-member strong Chicago office and served as president of its digital group, has joined National PR as managing partner of its Toronto office.

rick murrayHe'll also serve as digital strategist for Canada's No. 1 shop and manage its Sonic Boom marketing unit.

Jean-Pierre Vasseur, CEO of RES PUBLICA Consulting Group, National's parent, said Murray "has successfully grown every business he has founded or led, and we are convinced he will do so at our Toronto office and with our digital practice.”

He praised Murray's "passion for the interconnection between communications and technology."

Montreal-born Murray once was VP-marketing for Pepsi International's Canada operation. Prior to Edelman, he was executive VP at Interpublic's then-Golin Harris arm.

Murray, who launched Edelman's social media practice a decade ago, exited this year as Midwest president.

He begins at National on Dec. 3.