Careers Five things I learned in five years (D. Armano)

Coexist 5 ways for PR and marketing to play nice (J. Dougherty)

Food Helmann's tweaks site in 'mayonnaise' spat (AP)

Digital The coming integration of PR and SEO (S. Scott)

Measurement Three signs you should invest in measurement tools (T. Sabourin)

Media Pseudoscience promoter Dr. Oz's Twitter Q&A was a magnificent train wreck (Salon)

Careers 10 things that don't translate from college to your career(WaggEd)

Visuals What the heck is a 'word visual'? (L. Hoffman)

Trust The currency of resilient business (D. Tisch)

Communication Is the phone call completely dead in PR? (A. Hanson)

Travel Why Virgin America is by far the best US airline (A. Singer)