doug michelmanDoug Michelman, the former Visa communications chief working to build a San Francisco presence for Finsbury, has dialed up revamping telecom Sprint, where he will take the VP of corporate communications and CSR slot next month.

Michelman takes over for SVP Bill White, who is leaving the Overland Park, Kan.-based company after 32 years.

Bill White
White

The PR change at Sprint comes as three-month CEO Marcelo Claure shakes up the struggling company. "I'm excited about Doug joining my leadership team and believe his background is a tremendous fit for Sprint’s journey to reshape the wireless industry," Claure said in a statement.

Michelman's move aborts a short tenure at Finsbury, which he joined full-time after a consulting stint in September to lead its charge into the Bay Area and Silicon Valley.

He is a former chief communications officer for Visa and partner/West Coast manager for FleishmanHillard. He earned telecom experience with FH client AT&T.

Michelman starts Dec. 1 at Sprint.

The departing White was a PR exec for Centel Corp., which merged with Sprint in 1993.

Sprint chief marketing officer Jeff Hallock is also out.