The Seattle-based company has pledged to hire a minimum 10,000 vets or military spouses by 2018. The foundation of CEO Howard Schultz is behind the launch on the Onward Veterans campaign to ease the move to civilian life. He also conducted a national book tour to support his "For Love of Country" collection of profiles of soldiers who served in Iraq and Afghanistan.
On the academic front, the coffee shop giant's college achievement plan partnership with Arizona State University pays for the tuition of employees.
Monument Policy Group has a 10-member team on the Starbucks business including Stewart Verdery, staffer for former Republican Senators John Warner and Don Nickles, and Katharine Lister, ex-chief of staff for Washington Democratic Senator Maria Cantwell.
Edelman works the PR front for Starbucks.
Consumers continue to place a premium on corporate responsibility, but they increasingly want to see that responsibility directed toward issues that affect the bottom line, according to a new study from Mission North
Not all pressing issues require corporate voice! Brand stewards must must ask why and when their brands should engage, or if they need to engage on a particular issue at all.
Dollar General investors voted in support of a shareholder resolution at its May 31 annual meeting for an independent third party audit of “worker safety and well-being.”
Nonprofits and philanthropists have a unique opportunity to take ownership of conversations surrounding pressing social issues.
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