Content Content marketing designed to help behavior change (J. Bell)

Media Letter from the editor: About that Bill Cosby post (The Wrap)

Corporate Uber and the dangers of 'macho' executive posturing(J. Haggerty)

Analytics How to use analytics to build your 2015 marketing plan(C. Penn)

Tools Getting started with paid promotions (A. Corragio)

Crisis 3 deadly sins (P. Gillott)

EconDev Searching for talent? Take to Twitter, study says (C. Kohn)