ricardo reyesCorporate tech PR veteran Ricardo Reyes is returning to carmaker Tesla Motors to head communications.

He takes the PR wheel in Palo Alto after the October exit of Simon Sproule, the UK native who left to be chief marketing officer at Aston Martin.

Reyes will head PR, customer communications and digital, returning to Tesla after two years as brand lead at mobile payments service Square. His earlier stint as VP of global comms. and strategic marketing for Tesla spanned three years.

Reyes also did stints as head of comms. and PA for YouTube and Google and managed crisis and litigation communications for powerhouse law firm Bracewell & Giuliani.

He was a press deputy for the US Trade Representative during President George W. Bush's first term.