kinsey wilsonThe New York Times has named Kinsey Wilson editor for innovation and strategy, a new position. He will join the paper in February.

Wilson will be in charge of mobile strategy and creating new digital products based on the paper's reporting, similar to the recently launched NYT and NYT Cooking apps. He'll serve as newsroom liaison to the business side of the paper.

The 58-year-old exited NPR last month following a six-year stint. He handled global newsgathering, programming and digital operations.

At NPR, Wilson helped launch Planet Money, NPR Music and the Race Card Project.

In its press release, NYT lauds NPR as a "digital leader."

Earlier, Wilson was executive editor at USA Today, overseeing daily news operations and digital. He also did stints at Congressional Quarterly and Newsday.

Dean Baquet, executive editor of the NYT, said Kinsey "is joining us at a crucial time as we accelerate our transformation into a news organization that delivers great journalism on all platforms."

NYT is in the process of shedding 100 staffers in an effort to restore profitability at the company.

It suffered a $9M third-quarter operating loss vs. a year ago $12.9M profit. Revenues inched ahead 0.8 percent to $347.9M.