Nevada's economic development and film office, which was streamlined under Gov. Brian Sandoval last year, is on the hunt for a PR agency.
The Nevada Governor's Office of Economic Development released an open RFP this month for an agency to position the office via PR, including media relations, statewide campaigns and crisis support.
The office was created by the state legislature in 2011 in a bid to diversify Nevada's economy in response to the recession's crushing effect on the Silver State. It includes the Nevada Film Office (movies have a $100M annual effect) and the economic development division.
Sandoval on April 9 unveiled a new state brand – "Nevada: A world within. A state apart" -- to encompass tourism, economic development, education and job training, among other areas.
The state last year tapped Burson-Marsteller to lead an overhauled tourism marketing effort.
Proposals are due April 30.
View the RFP (link, PDF).