Kenya plans to hire a PR firm to bolster its position as a top African tourism destination, according to reports in the country's press.
Kaplich Barsito, director of communications at the Ministry of Eastern African Affairs, Commerce and Tourism, said firm would be hired for at least a year.
Kenya has been battling the fallout from Ebola in western African nations and terrorist attacks by the Al-Shabaab Muslim extremist group.
The country, which is Ebola-free, has been running an informational campaign in the UK to reassure potential travelers who fear contracting the disease.
Kenyan national police chief resigned today following the discovery of the bodies of 36 mine workers killed by the Al-Qaeda affiliate group near the Somali border.
That attack followed the ambush of a bus that resulted in the death of 28 people.
President Uhuru Kenyatta said the attacks constitute a "war and a war that we must win.
The Kenya Tourism Board is currently running a promotional campaign carrying the "Magical Kenya" theme.