Nevada has kicked off a review of its international PR pacts covering Germany and South Korea.
The competitive RFP comes as the Silver State finalizes a review of its $3M US PR and integrated marketing account handled by Burson-Marsteller and its Proof unit.
The international work targets media, tour operators and travel agents, as well as consumers, in addition to tasks associated with boosting a foreign tourism sales operation.
The Germany account includes German-speaking markets of Austria and Switzerland, as well.
Nevada uses the tagline "A World Within. A State Apart."
Two-year contracts are expected to result from the search.
Proposals are due Jan. 12 and 13 for Germany and South Korea, respectively.
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