Movie industry PR exec Jasmine Madatian has been cast to lead communications for Hollywood institution Dreamworks Studios.
Madatian was the Academy of Motion Picture Arts and Sciences' first managing director of communications, handling PR for the Oscars and the movie industry as a whole until stepping down last year.
She takes the executive VP, communications, title at Los Angeles-based Dreamworks, filling a similar role held by Chip Sullivan, who was promoted to head of global brand integration in September. Kristin Stark is VP of publicity at Dreamworks and reports to Madatian.
DW in September said Turner Broadcasting exec Michael Wright will join the studio as CEO in January 2015 to replace Stacey Snider, whose contract was not renewed after eight years and is now with 20th Century Fox.
Madatian, whose purview includes all communications strategies and media relations for the company, reports to president and COO Jeff Small and production chief Holly Bario. She was previously VP of publicity, promotions and field marketing at Disney and held a similar role at Paramount Pictures. Her film PR credits include "Alice in Wonderland," "The Hours," "Titanic" and "Jackass: The Movie."
Dreamworks split with Viacom's Paramount in 2008 and became independent with the backing of Indian conglomerate Reliance. It spun off its struggling animated film unit, Dreamworks Animation, in 2004.
Dreamworks' 2014 releases included "The Hundred-Foot Journey" and "Need for Speed."
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