MWW has landed work from the National Parkinson's Foundation to handle an awareness campaign to support caregivers who are tending to sufferers of the disease.

After Alzheimer's, Parkinson's disease is the No. 2 neurodegenerative disease. It affects 1M Americans and 4M people overseas.

Currently, there is no cure for Parkinson's, which has symptoms such as shaking/tremors/lack of facial expressions, depression, anxiety and loss of energy.

Joyce Oberdorf, president/CEO of NPF, notes that anyone at any age may have to provide support for a loved one with Parkinson's, making it necessary for a PR push to highlight community and service available to support a good level of care.

"MWW's storytelling expertise, extensive media relationships and proven ability to communicate health topics set them apart for this assignment," she said in announcing the firm's win.

PR veteran Oberdorf was VP-policy, planning and communications at the Michael J. Fox Foundation prior to joining the NPF. Earlier, she was at Aetna (VP-corporate PR), Lehman Brothers (senior VP-deputy director of corporate communications), Chemical Bank (VP-corporate communications) and Burson-Marsteller (VP-client services)

The New Jersey-based PR firm is kicking off the push with a public service announcement from home state Senator Cory Booker. His father had the disease. His mother was her husband's primary caregiver.

John Digles, executive VP and Chicago general manager, heads the firm's health and wellness practice.