“SUNY”
McConnon

Omnicom has acquired tech-savvy Washington public affairs shop DDC Advocacy.

Dale Adams, CEO of Omnicom's DAS Group, which includes its PR operations, said DDC is a "data-driven consulting company that knows how to use highly relevant data for targeting and campaign activation."

B.R. McConnon founded the firm in 1996 as Democracy Data & Communications. It handles grassroots and advocacy campaigns, PR and paid media research, social media, and data analysis, among related tasks.

DDC counts around 145 staffers. Several top execs are veterans of Burson-Marsteller's Direct Impact, including president Jim Gianiny is president and partners Tom Benjamin and John Brady.