The Nebraska Lottery has rolled the dice on a review of its $5.6M advertising and PR account.
The work encompasses creative and media planning, digital and social media, PR, research and other promotions.
Omaha-based agency SKAR is the six-year incumbent after winning a three-year pact in 2009 and picking up that contract's three option years.
The Lottery's ad budget is set at 3.5% of annual sales, which are forecast to be $161M for the current fiscal year. Its offices are in Lincoln.
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