Delia's, the publicly traded clothing retailer aimed at teenage girls, is relying on ICR for PR support as it navigates Chapter 11 bankruptcy with plans to liquidate its assets and shutter its retail stores.
The New York-based company, which saw its heyday in the 1990s with a robust mall retail and catalog business, filed Ch. 11 on Dec. 7 after attempting to raise financing or find a buyer. It landed $20M in financing to run going-out-of-business sales and shutter operations at its 95 or so stores.
Delia's CEO Tracy Gardner and COO Brian Lex Austin-Gemas stepped down on Dec. 5.
ICR managing director Jean Fontana, a retail sector specialist, is guiding communications for the company as it winds down.
Vox reported today that Delia's is among a handful of struggling mall-centric retailers like Aeropostale, Abercrombie & Fitch, and American Eagle that face declining sales and stock prices amid cheaper competition and as teens spend their money more on food, electronics and video games.
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