Ronnie Cho, who as associate director of public engagement at the White House, is the new VP-PA at Viacom's MTV.
He's in charge of social media for MTV, MTV2 and mTVU programming across multiple platforms.
Stephen Friedman, president of MTV and Logo TV, said in a statement that Cho would expand MTV's "role as the megaphone for the millennial generation" and develop new tools to take action on issues that matter to its members.
Before joining the Obama administration, Cho was editor at Newsweek Daily Beast reporting on social justice and entrepreneurial issues.
The Wrap reports Cho was prominently featured in the HBO documentary, "By the People: The Election of Barack Obama," which chronicled the rise of the first-time Senator from Illinois' to 1600 Pennsylvania.
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