Weber Shandwick has added Mexico City Tourism to its travel and lifestyle practice.
The Interpublic unit will promote the destination here and in Canada, providing research, strategy, branding and social/content development.
The firm will play up the more than seven centuries of art, culture and food of Mexico's capital city in a bid to build its annual 12.5M visitor count.
Mexico City Tourism Promotion Fund is responsible for the hiring of WS, where Alice Diaz is in charge of the travel and lifestyle practice.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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