Washington-based AARP is looking for a PR firm to support its media outreach and events.

The non-profit with more than 37M members says it helps "people turn their goals and dreams into real possibilities, strengthens communities and fights for issues that matter most to families such as healthcare, employment security and retirement planning," according to its website.

Headed by JoAnn Jenkins, AARP recently recruited FleishmanHillard heavyweight Martha Boudreau for the executive VP slot and chief communications and marketing officer.

She had served as the Omnicom unit's president of mid-Atlantic and Latin America units.

AARP expects to wrap up its PR search in January.