Print magazine launches rose 21% in 2014 to 234 in a "great year" for new titles, according to analyst Samir "Mr. Magazine" Husni of the Univ. of Mississippi.
An additional 49 titles launched this year over 2013, while special editions and magazine books fell by 32 titles to 621.
"With all the troubles on the newsstands, 2014 proved to be a great year for new magazines," he said.
Husni, who only counts print magazines he can obtain in physical form, said the top 10 categories were special interest (19; Raw Bike, Vapor Lives); metro and regional (19; Old Port, Sugar & Rice Magazine); pop culture (19; Reserved Magazine, Churn); crafts and hobbies (15; Knit Purl, Hoop-la); children's (10; Peppa Pig, Bible Fun for Children); sports (9; All Things Sports, Chicago Football); arts and antiques (9; Acrylic Artist, Artists & Makers); fashion (7; Porter, Eyelash); gay and lesbian (7; Winq., Men Addicted), and health and wellness (7; Mantra, Naturally).
A tally released last month by Mediafinder.com said magazine closures soared 77% in 2014 with 99 titles shuttering. The Oxbridge unit found 190 magazines launched in 2014, up from 185 a year earlier.
Husni told the New York Post's Keith Kelly that Hearst's Dr. Oz The Good Life was the year's most successful launch as the publication ran a second printing of its debut issue and plans to increase its rate base from 450K to 800K in 2015. He also noted that big publishers like Time Inc. and Conde Nast are doing fewer big launches and more special, one-off issues.
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