The US Forest Service has axed an RFP for a $10M five-year PR program for identity development, branding and outreach.

forest serviceThe $5B agency, which is responsible for nearly 200M acres in 154 national forests and 20 grasslands in 44 states, says it has not accepted any bids and would look for other ways to enhance public access to its lands and generate a greater awareness of its activities.

Forest Service Employees for Environmental Ethics watchdog groups claims the agency finally listened to its employees and retirees who did not approve of spending money for PR.

They want the $10M allocated for forest management, road/trail maintenance, firefighting and lifting the three-year wage freeze.

The Forest Service filed the RFP on Nov. 28. Proposals were due Dec. 26.