IPAN Hill+Knowlton today launched the maiden flight of New Delhi-based Vistara airlines to become the first the first carrier to offer premium economy seating on the Subcontinent.
The carrier inaugural route (Airbus 320-200) was from Delhi to Mumbai. Ahmedabad service begins by the weekend.
Giant India conglomerate Tata Group (51 percent) and Singapore Air (49 percent) are joint owners of Vistara, which stands for "limitless expanse" in Sanskrit.
Mahesh Sharma, India's Minister of State for Culture, Tourism and Civil Aviation, handled ribbon-cutting duties.
While congratulating the Vistara team, he noted India is projected to have the third biggest aviation market by 2020. "The prime minister's vision to develop India as a leading tourism hub and connectivity is imperative to achieve this," said Sharma.
Ratan Tata, chairman emeritus of Tata, said it was a long-cherished goal of the company to establish a "world-class full-service airline in India."
Ogilvy & Mather handles Vistara's advertising.
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