Terri-Helen Gaynor, founding partner of Reputation Ply in Australia, is taking over Burson-Martin's Asia-Pacific duties from Pat Ford, who helmed the region since Oct. 2012.
He'll continue as global vice chair/chief client office and Asia chair until Gaynor completes a transition period.
Gaynor established financial PR-oriented Reputation a dozen years ago and has counseled clients such as Qantas, Deutsche Bank, Marriott International and KPMG.
In 2005, Reputation affiliated with MSL Group, which is part of France's Publicis.
Gaynor, who did a two-year stint as president of the PR Institute of Australia, began a career working for various agencies of Australian government handling communications and policy development.
She'll be based at the Hong Kong office of WPP-owned B-M.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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