Caesars Entertainment Operating Co. is using Joele Frank, Wilkinson Brimmer Katcher to handle media related to its financial restructuring announced today to shed $10B in debt.

The plan calls for the split of the operating unit's casino business and a real estate investment trust.

The company says its 44 casinos will remain open during the restructuring process.

CEOP chief Gary Loveman said the reorganization would result in a "sustainable capital structure" and create value for all stakeholders.

Randall Eisenberg, managing director of AlixPartners, is chief restructuring officer for CEOP.

Partners Michael Freitag and Meaghan Repko lead the JFWBK team supported by directors Aaron Palash and Daniel Moore.

Teneo Strategies continues as agency of record for the parent company, Caesars Entertainment.