United Arab Emirates has extended its relationship with The Harbour Group through 2017 for "no more than $5M per year," according to its contract.
The work calls for implementation of the comprehensive public diplomacy and communications program to enhance awareness and understanding of the UAE among American policymakers and opinion leaders.
Harbour is to develop PR materials for the UAE's embassy including websites, video, social media, white papers, issue updates, speeches, press releases and briefing kits.
The firm will arrange visits for UAE embassy officials and private delegations beyond the Washington markets.
Any work beyond activity mentioned in the engagement letter requires client approval and gets billed on a per-project basis.
Managing director Richard Mintz, an alum from Burson-Marsteller, US Dept. of Transportation and Hillary Rodham Clinton's staff) directs the UAE business.
His counterpart Matthew Triaca (one-time head of B-M's aviation and transportation practice) handles the client's day-to-day activities.
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