Meredith Long, 38, is the new publisher of Time, taking over for Jed Hartman, who exited the group publisher slot last year for the chief revenue officer job at the Washington Post.

meredith longThe 12-year Time, who was executive director for west coast sales, will relocate from Los Angeles to New York.

She'll coordinate activity with editor Nancy Gibbs in the bid to develop new revenue streams for the publication with 70M print, online and mobile readers.

Long, who has good ties with Toyota's Time's No. 1 advertiser, also developed the magazine's partnership with the Motion Picture & Television Fund's healthcare summit.

Evelyn Webster, Time Inc. executive VP, said Long has "deep industry relationships and creative energy make her an exciting and marketing leader" for the magazine.

Long started at Time as an account manager and has held jobs in Washington, LA and San Francisco.

She began her career at Fallon advertising firm.

Meanwhile, Time has launched Daily Cut, an online platform with a library of more than 35K videos and 1,500 hours of premium material from its family of magazine brands.

Daily Cut is an app for Apple, Android and Roku platforms as well as www.dailycut.com.

JR McCabe, senior VP for video at Time Inc., said as "audiences pursue video across devices, advertisers are following suit and we can now offer them a highly compelling lean-back experience to our range of video channels and extensions."