floodThe Federal Emergency Management Agency is assessing agency PR and marketing capabilities to handle the $75M account to promote the National Flood Insurance Program, FloodSmart.

FEMA is asking agencies to submit a declaration of interest that shows prior experience, resources and other capabilities for the large-scale contract. Firms can be based anywhere in the US but should have a Washington, D.C., presence.

A group of firms, including Ogilvy PR, JWT, Leapfrog Solutions, Blue Water Media, Spurrier Media and Bender Consulting currently handle the five-year account after a successful pitch in 2011.

The 43-year-old flood insurance program covers property owners, towns and regions with flood plain management plans.

Details are at fbo.gov.