Hill+Knowlton has registered the Egyptian government's Ministry of Tourism as a client here in an effort managed by the London office of the WPP-owned unit.
Egypt suffered a 95 percent plunge in tourism dollars since the beginning of the Arab Spring and ouster of the government of Islamist Mohamed Morsi, which was freely elected president.
The consolidation of power by military man Abdel Fatah al-Sisi in May has restored a sense of stability in the minds of potential visitors to Egypt.
Tourist arrives surged 70 percent during the third quarter of 2014. September was especially strong as the number of arrivals jumped 193 percent to 884K compared to the comparable 2013 period.
The Financial Times (Nov. 24) reports that an improved tourism sector would add $3.3B or 1.2 percent of gross domestic product to the hard-pressed Egyptian economy.
Sisi is taking matters into his own hands. He's the first Egyptian leader to meet with international tour operators.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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