The Aloha State has launched a review of its six-figure tourism PR account with an open competition through mid-February.

hawaiiThe Hawaii Visitors and Convention Bureau in Honolulu released an RFP covering North American PR for the state's convention and visitors bureau, as well as CVBs for the islands of Kauai, Oahu and Hawaii.

The HVCB plans to focus its 2015 outreach on "never-been" Hawaii travelers, while continuing to woo past travelers and other likely visitors.

The PR budget breaks down to $36K/month for the central CVB, with $11K/mo. from Kauai, and $13K/mo. a piece from Maui, Oahu, and the Big Island.

Stryker Weiner & Yokota is the incumbent, although the RFP says pitching agencies must describe a plan to transition from the current firm.

Proposals are due Feb. 23.

View the RFP (PDF).